Even if you lived under a rock, I’m confident you would still be aware that Tuesday is ( finally ) Election Day. It’s nearly impossible to read the news or go on social media without seeing stories about the candidates or posts encouraging you to vote. If you’re in a battleground state like us, you can’t even escape with television, as nearly every commercial break is full of political ads. On Election Day, you can expect all of this to be at an all-time high.
What does this mean for communications professionals?