Communications on Election Day: What’s the Best Approach

Even if you lived under a rock, I’m confident you would still be aware that Tuesday is ( finally ) Election Day. It’s nearly impossible to read the news or go on social media without seeing stories about the candidates or posts encouraging you to vote. If you’re in a battleground state like us, you can’t even escape with television, as nearly every commercial break is full of political ads. On Election Day, you can expect all of this to be at an all-time high.

What does this mean for communications professionals?

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How to Work with the Media Successfully During COVID-19 Pandemic

The news cycle is moving at a rapid pace, and it’s nearly impossible to go a day without seeing a coronavirus story. Media relations is already difficult with reporters receiving hundreds of emails a day, and the pandemic has made it even more challenging. If you’re trying to pitch a story that’s not related to COVID-19, you’ll be facing an uphill battle.

Photo by AbsolutVision on Unsplash

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The NBA’s Massive PR Crisis

One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever.

Wait, what’s going on?

On Friday, October 4, Daryl Morey, general manager for the Houston Rockets, shared a graphic in a since-deleted tweet that read, “Fight for freedom, stand with Hong Kong.” As protests rage on in Hong Kong, China saw this tweet as a challenge to the nation’s authority over its own territory, and reacted accordingly.  NBA China PR Crisis

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Don’t Be the Next #PRFail

There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a disproportionate ratio, it’s more important than ever for PR pros to do what they can to make their pitches stand out. However, according to Cision’s 2019 Global State of the Media Report , 75 percent of journalists say they receive relevant pitches less than a quarter of the time.

Courtesy of Pixabay

This was one of the most alarming statistics from the report.  

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#FacebookDown? No Problem for These Companies

Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if everybody rushed to Twitter to discuss, resulting in #FacebookDown being a top trend in the United States. In the business world, losing two social media networks was a major roadblock for some companies, since they were suddenly unable to speak to their audience through these two popular channels. Other companies that have mastered social media, though, understood how to navigate away from the roadblock and were able to use it as a chance to position themselves in front of a larger audience. #FacebookDown

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Behind the Scenes: Public Relations vs. Journalism

Courtesy of Pixabay

As PR pros, we try to make connections with reporters to secure coverage for our clients. Ideally, we’ll be creating a mutually beneficial relationship where our clients get coverage, and reporters get an interesting story or a source who provides important insight or background information. But not every PR pro follows best practices, and it’s not uncommon for public relations professionals and journalists to be at odds.

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3 Ways to Identify Sponsored Content

Brand Awareness by Nick Youngson CC BY-SA 3.0 Alpha Stock Images

Sponsored content. Branded content. Paid content. No matter what you call it, there’s no argument that it’s becoming more common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication to publish a self-promotional post. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consumers, which has led to the rise of sponsored content. The issue for readers is that they may confuse these posts with a news story. As you continue reading the news, be sure to ask yourself these three questions to avoid confusing a sponsored post with an earned media story.

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