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For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week is the longest-running program in cable television history. So, how did Shark Week amass such a dedicated following to return year after year? Read on to learn about the three ways in which Discovery got … Keep reading

People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single way to develop a media relations program for a law firm, our best practices have allowed us to build robust strategies that have successfully positioned many of our attorneys as thought leaders. The term ‘thought … Keep reading

We are often asked how to build a strong public relations program for a law firm. There are lots of starting points, but one great entry point is having conversations with partners. Whether they are partners who already have a large book of business, are a young, up-and-coming partner, or are part of a practice … Keep reading

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while highlighting their expertise. However, depending on the size of the law firm, … Keep reading

This time last year, the world was panicking, everything was closing, and people were very uncertain about what the next few months would look like. As was the case at most other businesses, ig电子竞技在线比赛(ig电子竞技即时赛表) employees were sent home for their safety. We stayed in touch with Zoom calls and Slack, while feverishly monitoring … Keep reading

Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong company culture. In a previous blog, I even shared several tips on how to maintain company culture during this pandemic, but there has been a significant shift in the narrative for communicators. Nobody could have … Keep reading

Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks the entire time. Let me tell you, it was a surreal experience. We’ve spent the last seven months working remotely and connecting with one another and clients only by Zoom or conference call. The day … Keep reading