– Megan Noll
Social media has managed to work its way into nearly every aspect of our lives – we get our news from Twitter, socialize on Facebook and get a glimpse into other people’s worlds on Instagram. Expanding beyond our personal lives, social media continues to play a key role for businesses, as well.
More than 90 percent of medium and large businesses have been using social media in their marketing plans for at least five years, according to a recent survey . However, when it comes to small businesses, there are still 24 percent that have no social media presence at all. These companies are missing out on an easy way to build brand awareness and transparency and establish themselves as thought leaders in their fields.