6 Tips for Staying Genuine in Today’s Influencer Culture

As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry , utilizes the tactic of a third-party endorsement. The driving forces behind the success of influencer marketing are trust and credibility. These users are influential because they essentially persuade their followers to try a product or a service, simply from reviewing and recommending it (or not) themselves. Influencer Marketing

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